![]() For example, can it work on both a billboard and a business card? Illustration by OrangeCrushĭuring the designing and brainstorming process, put your printer to work in order to clearly see the scalability of your logo. To achieve the perfect, scalable logo, imagine your logo in different locations, both big and small. Ideally, it looks good in many sizes and places, providing you with optimum versatility. Be wise and choose the path that best fits your brand. There isn’t necessarily a right or wrong answer when it comes to letters and shapes. Look closely at the Tour De France logo and you’ll see a cyclist in action. Every person remembers the feeling of surprise that they felt when they first noticed the arrow in the FedEx logo. Meaning within a logo doesn’t have to be inherently obvious, but it should serve as a conversation piece. ![]() These keywords will bring meaning and purpose to your logo. To influence the plot of your story, establish brand-defining keywords that speak to who you are as a brand, then weave them into your logo. Tell a storyĭeveloping a logo gives you the opportunity to tell a story. Grabbing a pen and paper is an integral part of the creative process. It may sound a bit old school, but seriously: a doodle can go a long way. Tangible visualizations like a paper sketch can also help you swiftly identify your likes and dislikes in a logo aesthetic.įor small and quick ideas, visualizing on paper is often quicker than working digitally. Even if you’re not the one doing the designing firsthand, it’s a great way to quickly share your thoughts with others. You don’t have to be the next Picasso to be able to communicate through a paper sketch. Ultimately, both are incredibly important for the sustainability of your business. ![]() Both are important, but they’re not the same. Branding is the nuanced art of shaping your brand, while a logo serves as a visual representation of the brand itself. Remember: branding and a logo are two different things. Identify exactly what you want to achieve with this logo, then determine what it’s going to take to get there. Don’t be afraid to let your logo evolveįirst things first: identify the goals of this logo design project and get a solid grasp on the task at hand.Make sure your logo is yours and only yours.Position your logo horizontally and vertically.Begin with black and white (the color can come later).Visualize on paper, then render digitally.So whether you’re creating a logo for the first time, you’re already deep in the design process or you’re looking to revise an existing logo, these logo design tips will help your logo be it’s very best. Getting that logo to its ultimate destination can take time, patience and significant effort. Remember, the act of logo design is about exploring the possibilities of everything your brand can be, as a logo is a visual representation of your brand. From fresh startups to seasoned designers, everyone can benefit from learning logo design tips. The process of logo creation can be time-consuming and frustrating, though. The most successful logos are the ones that embrace versatility and work in several spaces. From including key shapes to selecting the perfect colors, your logo should speak to who you are as a brand while also serving as a memorable symbol of your identity. ![]() Logo creation is an integral part of the brand-building process. ![]()
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